Our real estate social media journey continues this week with real estate investing Instagram. Instagram these days is becoming a catch all for all sorts of social media. Pictures, short-form videos, blog posts, music snippets, and shopping are all found in a concise, scrollable format. These accounts have taken advantage of Insta’s versatility to bring you fire content for the real estate investor.
Inman News
A standby real estate Instagram account, Inman News is an excellent source of real estate news and trends. Most of its content is condensed versions of its solid longform content covering the latest in real estate, how-tos, Inman events and other resources for those in the real estate world. Give this account a follow to bring real estate savviness to your Instagram feed.
Content examples:
Reiturn
Sooo shameless self-promotion here buuuut you should follow our own insta @reiturn. We are building a page that has great content delivered in a snappy, smart and fun package. When it comes to real estate Instagram, pages can often feel dry and top heavy with info. On the other hand, they can be overly saturated with obscure, sarcastic meme content. We want our account to be neither. We aim to provide valuable, engaging real estate knowledge without putting you to sleep or requiring you to be a jaded finance bro to make sense of the content.
Here’s some content we’re proud of:
Zillowgonewild
If you enjoyed our blogs, the Coolest Pieces of Real Estate in the World or the Weirdest Pieces of Real Estate on Zillow (if you haven’t read them you should check them out 😉) , then you’ll love Zillowgonewild. This account posts utterly absurd pieces of real estate from Zillow. While many homes on this account are here just for enormous price tags, some are here for pure weirdness and ridiculous features. You won’t scroll through this account without finding something interesting.
Some favorite finds:
Redfin Real Estate
Our next follow is a robust real estate Instagram account from Redfin, a trusted voice in the real estate world. Anyone remotely interested in REI would be making a mistake not to follow this account. This account produces fantastic, reputable content covering all things real estate. A highlight from Redfin is their consistent analysis of economic trends driving real estate markets, invaluable information to the real estate investor. You’ll also see national RE news, epic listings, and tips for buying and selling real estate.
Content examples:
Yieldstreet
Yieldstreet is an investment platform that aims to provide handpicked institutions and ultra-wealthy caliber investments with accessible price tags. Their Instagram reflects this mission. Their content feels professional and sophisticated yet informative and accessible. Much of their content is video snippets from podcast material. These snippets create a free flowing, easily digestible stream of investing knowledge for you. Perfect for picking up some real estate investment game as you go through your day.
Content examples:
theficouple
Looking for some real estate investing content that’s more down to earth and casual? Check out theficouple. They are a real estate power couple with practical advice for real estate investing, home ownership and personal finance. This account isn’t your high powered, high browed finance account, and that’s not a bad thing. If you’re an average investor like most of us, they can help you give you practical help towards taking your first steps in real estate investment. Plus, their account is easily scrollable and entertaining.
Content examples:
Brandon Turner
Brandon Turner is a familiar face on this list if you checked our previous blog content. To catch you up if you haven’t followed along, he's been putting out quality content for BiggerPockets over the years and was the host of the very successful BiggerPockets podcast with over one hundred million downloads.
With his vast real estate experience, Turner started Open Door Capital, an up-and-coming real estate investment company. Open Door Capital boasts a portfolio of over three thousand multifamily units consisting of mobile home parks and apartments.
Turner is an accomplished and respected voice in the real estate industry, and he has a lot of thoughts and experiences to share. His Instagram is a great showcase of what the Turner brand has to offer. He posts video segments from his excellent podcasts, educational real estate info, and great snippets of his family and personal story.
Content examples:
Conclusion
Instagram is an excellent platform for real estate investment content. It provides accounts plenty of room to create engaging, entertaining real estate media well worth your follow. Anyone interested in real estate investing should add these accounts to their IG feed.
